™ Mass Communication ˜

Mass Communication means communicating to the masses, relaying the information to the masses through different modes. The choice of the media selected for broadcasting the message is very important. The chosen media should have the ability to put the point in front of a large section of society instead of catering to just one individual, simply  speaking it must have mass appeal The information to be relayed can take different forms. It can be purely newsy or entertaining. It can also take the form of infotainment.

There are number of mediums available today to transmit the information and each medium has its own merits. Print, Television and radio are some of the medium through which one can connect with the masses instantly. Internet is another medium which has gained huge popularity in recent years, though the new media is a young medium, it is gradually overtaking other mediums.

Various branches of mass communication:

Advertising : The study of tools and techniques for brand-building through effective communication.

Club Disc Jockey : The art of selection s and playing of music for an intended audience usually in a club-setting.

Journalism : The core purpose of journalism is to inform, educate and enlighten the masses on various issues revolving them.

Film-Making : Study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc.

Publishing & Printing : Study of scientific methods used in printing and publishing industry.

Public Relations : Important executive who looks after the public image of the organization.

Radio Jockeying : Profession involving conducting radio programmes on various topics for the masses.

Video Editing : Training in tools and techniques in various process of re-arrangement and modification of the video forms.

Video Jockeying: The art of keeping the teeny boppers on their feet all night long.

Mass communication Institutes in Delhi:

1. Vivekananda Institute of Professional Studies
   (Affiliated to Guru Gobind Singh Indraprastha University)
   25, Shivaji Marg ( Business Park), New Delhi-110015
   Phone: 011-25928101/125
   Fax: +91 (11)25928789
   Website: www.vips.edu
   Course: Bachelor of Journalism and Mass Communication (BJMC) - a 3 year degree programme
   
   
2. Indraprastha College
   New Delhi
   Course: Degree Course in Mass Media and Mass Communication (B.M.M.M.C)
   
   
3. Kamala Nehru College
   Siri Fort Road
   New Delhi - 110049
   Phone: 011-26494881
   E-Mail: contact@kamalanehrucollege.org
   Website: www.kamalanehrucollege.org
   Course: B.A. (Hons.) Journalism
   
   
4. Lady Shri Ram College for Women
   Lajpat Nagar-IV, New Delhi 110024 India
   Phones: 91-11-26434459, 26460400, 26460434
   Fax: 91-11-26216951
   E-Mail: lsrc@vsnl.com
   Website: www.lsrcollege.org
   Course: B.A. (Hons.) Journalism
   
   
5. Delhi College of Arts and Commerce
   Netaji Nagar, New Delhi-110023.
   Phone: 24109821, 26116333, Fax: 24112923
   Website: www.dcac.du.ac.in
   
   
6. Institute of Journalism
   A-3, Lajpat Nagar-II, New Delhi - 110024
   Course: 6 months Certificate Course in Journalism
   
   
7. Bharatiya Vidya Bhawan
   Kasturba Gandhi Marg, New Delhi - 110001
   Ph: + 91 - 11 -23386617 / 23389942 / 23070195 / 23070911
   Fax: + 91 - 11 - 23382003
   E-Mail: info@bvbdelhi.org
   Website: www.bvbdelhi.org
   
   
8. International Institute of Mass Media
   H-15, South Extension 1, New Delhi – 110049
   
   
9. Sri Aurobindo Institute of Mass Communication
   (A Unit of Sri Aurobindo Society, Pondicherry)
   Sri Aurobindo Society, New Mehrauli Road, Adchini, New Delhi - 110 017
   Phone: 91-011-26561986/ 2652 9022 (Extn: 33, 35)
   Fax: 91-011- 2656 5470
   Email: info@saimc.com
   Website: www.saimc.com
   Course: Journalism, Advertising and Public Relations, Direction and Production Planning, Video Camera and Lighting, Video Editing, Creative Professional Photography, Self Development, New/ Short Term Courses
   
   
10. Drama Cine Link
    M - 161/1, G.L. House, Yusuf Sarai Commercial Complex, New Delhi - 110049
    Course: Diploma (TV Journalism)
    
    
11. A.J.Kidwai Mass Communication Research Centre
    Jamia Millia Islamia
    Jamia Nagar, New Delhi - 110025
    Ph: +91 (11) 26987285, 26982263, 26986812, and 26987285
    Website: http://jmi.nic.in/OtherInstitutes/MCRC.htm
    Courses:
    Diploma in Mass Media and Creative Writing
    P.G. Diploma in TV Journalism
    PhD in Mass Communication
    
    
12. Indian Institute of Mass Communication (IIMC)
    JNU new campus, Aruna Asif Ali Marg,
    New Delhi - 110067, India.
    Phone: 26160940/60
    Fax: 91-0112610 7462
    Website: www.iimc.nic.in
    Course: Post-graduate Diploma Course in:
    Journalism [English / Hindi / Radio & Television / Oriya]
    Advertising & Public Relations
    
    
13. Headline Institute of Journalism and Mass Communication
    A-11, Kailash Colony, New Delhi - 110048
    Course:PG Diploma (Journalism)
    
    
14. Amity School of Communication
    Amity Noida Campus
    Sector - 44
    Noida - 201303 (U.P.)
    Tel. 1800-11-00-00 (Toll-Free)
    Amity University Uttar Pradesh (AUUP) Campus
    Sector - 125
    Noida - 201303
    Tel. 1800-11-00-00 (Toll-Free)
    Website: http://www.amity.edu/asco/programs/graduate/bmc/g_bmc.asp
    Course (s):
    • Post Graduate Diploma in Journalism & Communication
    • Bachelor of Mass Communication
      
      
15. Jagannath Institute of Communication and Design
    OCF, Pocket-9, Sector-B, Vasant Kunj, New Delhi.
    Ph: 26134201 - 02 - 03
    E-Mail: mailto:/jnims@vsnl.com
    Website: www.jagannath.org
    Course: BJMC (Bachelor of Journalism and Mass Communication)
    
    
16. Dateline School of Journalism
    21/22 Northend Complex, Ramakrishna Ashram Marg, New Delhi.
    
    
17. Pioneer Media School
    6, Todarmal Lane
    Bengali Market
    New Delhi – 110 001
    Phone: 51015441, 43
    Mobile: 9818555000, 9818555666
    Fax: 23755275
    Email: pmsdel@dailypioneer.com
    Website: www.pioneermediaschool.com
    Courses:
    Post Graduate Diploma in Journalism (PGDJ)
    Post Graduate Diploma in Corporate Communication and Event Management (PGDCE)
    Post Graduate Diploma in TV Direction and Production (PGDTP)
    Certificate Course in Radio and Television Production (CRTP)
    Bachelor of Journalism (BJ)
    
    
18. School of Convergence
    A - 104, Sector 63, Noida
    Tel: +91-120-4245491/92/93
    Mobile: 9818101580
    
    Education Campus:
    F1 Sector 50, Noida 201301
    Mobile: 9818101580
    
    

    E-mail: info@schoolofconvergence.com
    Website: http://schoolofconvergence.com/

    Courses and Training
    Long Term Courses:
    1. Post Graduate Diploma in Content Creation and Management
    2. Post Graduate Diploma in Advertising and Public Relations
    3. Two year MMS programme (Master of Media Studies (MBA level)
    4. Three year Undergraduate (BA level)
    
    
    
19. Times Centre for Media Studies
    10-Daryaganj, New Delhi - 110023
    Course: Post Graduate Diploma in Journalism
    
    
20. Foundation Institute for Learning Media
    D-48, Kalka ji, New Delhi - 110019 India
    Phone: 91-11-26221893, 26221844, 26442561, 26219783, 26218218
    Fax: 91-11-26436236
    E-Mail: shelly@del2.vsnl.net.in
    Website: www.filminstituteindia.com
    Course: TV Journalism
    
    
21. Fortune Institute of Communication and Television
    G-17D, South Extension Part II,
    New Delhi- 110049.
    Phone: 011-26266629 / 6997.
    Fax: 26266630
    E-Mail:fict@fictindia.com
    Website: www.fictindia.com
    Courses:
    Advanced Diploma in Television Production (Duration: One Year)
    Advanced Diploma in Television Journalism,
    Presentation and News casting (Duration: One Year)
    Advanced Diploma in Diploma in Television Direction, Scriptwriting and Production (Duration: One Year)
    Advanced Diploma in Advertising & PR (Duration: One Year)
    Twin Graduate Programme in Electronic Media (Duration: Three Years)
    


22. MassCoMedia
    A 94-3, Sector 58Noida - 201 301, U.P., India
    Call: 0120 2519000, 9811302082, 9910722272
    Fax: 0120 2589842, Delhi Callers: 95-120-2519000
    Admissions: admit@masscomedia.com
    All else:   info@masscomedia.com
    Website: http://masscomedia.com/
    Course (s):
    • Bachelor of Arts in Media and Communication (3 yr degree program in
      partnership with Deakin University, Australia)
    • Bachelor of Journalism and Mass Communication (UGC recognized Indian University)
    • Master of Journalism and Mass Communication (UGC recognized Indian University)
    • Master Program in TV Production, Direction and Broadcast Journalism
    • Diploma in Broadcast Journalism and TV Production
    • Diploma in Animation, Gaming, and Special Effects
    • Master Program in Advertising, PR and Marketing
    • PG Diploma in Event Management and PR
    • Diploma in Event Management and PR
    • Diploma in Professional Photography and Digital Imaging
    • Diploma in Character Animation & Gaming
    • Diploma in Corporate PR (for working professionals)
    • Few short-term courses are also offered.
    
    
    
    
23. Apeejay Institute of Mass Communication
    Sector-8, Dwarka, New Delhi - 110075
    Ph.: 011-25364523, 25363979-81
    Telefax: 011-25367821
    Email:   aimc.del@apj.edu
    Website: www.apeejay.edu
    Courses:        
     
    1. M.A. in Mass Communication, affiliated with UGC recognized University
    2. PG Diploma in Advertising & Marketing communication 
    3. PG Diploma in Public Relations & Event Management
    4. PG Diploma in Television & Radio Production with specialization in:
    
    i. Broadcast Journalism / News Reading / Anchoring 
    ii. Video Editing
    


24. Mass Communication Research Centre (MCRC), Jamia Millia Islamia
    Contact information:
    AJK Mass Communication Research Centre
    Jamia Millia Islamia University
    Maulana Mohammed Ali Jauhar Marg
    New Delhi -110 025
    Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813
    Fax: +91 11 2698 6811
    Email: contact@ajkmcrc.org
    Website: www.ajkmcrc.org
    



25. National Institutes of advertising, New Delhi
    offers Two Year Post Graduate Diploma in Marketing Communications Management (PGDMCM) -Full Time and Two Year Post Graduate Diploma in Advertising and Communications.
    Contact information:
    NiA Campus
    9, Institutional Area, Lodhi Road
    New Delhi-110003
    Phone: 91- 11- 656 564 90/91/92, 9871565565
    Email: admissions@niaindia.org
    Website: www.niaindia.org



26. Wigan & Leigh College
    New Delhi
    Contact information:
    1001-1005,
    Ansal Tower,
    38, Nehru Place ,
    New Delhi 110019
    Phone No: 011-41617053/4/5/6, 9818479333
    Email: delhi@wiganindia.org
    Website: www.wiganindia.org


27. Bharatiya Vidya Bhawan
    Kasturba Gandhi Marg, New Delhi - 110001
    Ph: + 91 - 11 -23386617 / 23389942 / 23070195 / 23070911
    Fax: + 91 - 11 - 23382003
    E-Mail: info@bvbdelhi.org
    Website: www.bvbdelhi.org


28. University of Delhi
    Contact Information:
    University Road, Delhi 110 00
    Phone South Campus: 011-24119832
    Phone North Campus: 011-2766709, 27667011, 27667190
    Fax: 011-27667049
    Website: www.du.ac.in


29. Academy 18 networks Ltd
    Contact Information:
    Studio 18, India Pvt. Ltd,8,
    Balaji Estate,
    Guru Ravi Das Marg, Kalkaji, New Delhi 110019
    Ph 26225901-06


30. YMCA Centre for Mass Media
    Contact Information:
    Jai Singh Road, New Delhi-110001
    Telephone: 0091-11-23361915, 3746668
    Fax: 0091-11-23746035
    E-mail: ymcand@del3.vsnl.net.in
    Website: www.newdelhiymca.org
    


31. South Delhi Polytechnic for Women
    Contact Information:Lajpat Nagar- IV, New Delhi - 110024
    Phones (Office): 26294833, 26294836, 26482298
    Fax No. : 011-26474425
    E-mail: polytech@nda.vsnl.net.in
    www.polytechnic-sdpw.com


32. International Institute Of Mass Media,
    Contact Information:
    International Institute of Mass Media B-50,
    South Extension – I,New Delhi - 110049
    Phone: 011-2465 4512, 2465 4514, 2462 6660
    Fax: 011-2462 6670
    E-mail: coordinator@iimmdelhi.com
    Website: www.iimmdelhi.com



33. Center for Research in Art of Film and Television (CRAFT)
    Siri Fort College, Plot no-8, Rohini Institutional area
    Sec-25, Near Rithala Metro Station
    New Delhi.110085
    Tel: 011-27933500 /600 /700
    E-mail: info@log2craft.org
    Website: www.log2craft.org

    Courses:

    After 10+2: Acting & Modeling (Film, Television); Still Photography and Videography; News Anchoring & Radio Jockey; Non-Linear video Editing Courses

    After Graduation: Film and TV Direction; Cinematography (Camera and Lighting); Creative Writing (Screenplay, Dialogue, Lyrics, and Copywriting); Electronic Journalism (Radio and Television); Public relations Advertising and event management.